COURSE SUMMARY:

This 42-hour, 5 module courses will provide you with the foundation to create a successful Marketing, Sales and Advertising Plan.   It consists of five segments that will take about one week to complete each module

Week 1 – Create Business Plan   

Week 2 – Create a Marketing Plan  

Week 3 – Create a Sales Plan  

Week 4 – Create a Advertising Plan   

Week 5 – Present your plans for Evaluation   

At the end of this course the learner will be able to;

• Explain the key elements of a Business Plan, Marketing Plan, Sales Plan and an Advertising Plan  
• Create Marketing, Sales and Advertising Plans that can be put into action immediately   
• Create a Customer Profile  
• Identify advertising methods and approaches   
• Make presentation that convince and inspire   

This course is designed for anyone that wants to learn the “How to’s of Sales, Advertising and Marketing,” in the real world.   

Note: Graduates are eligible to write the Sales, Advertising and Marketing – (SAM-POK™) exam as part of the Employment Ready Institute’s proof of knowledge credentialing process.

WHY THIS COURSE? 

To many people, the word “selling” implies manipulating, pressuring, cajoling — all the used car salesman stereotypes. If you think of selling as explaining the logic and benefits of a decision, then every job requires sales skills: convincing coworkers your idea makes sense, showing your boss how a project will pay off, helping employees understand the benefits of a new process, etc. Communication is critical in any career; you’ll learn more about communication by working in sales than you will almost anywhere else.  

Understanding the sales process and how to build customer relationships is incredibly important, regardless of the industry or career you choose. Spending one or two years in a sales role is an investment that will pay dividends forever. Marketing is a growing industry. With technology constantly advancing, so are the opportunities to market more effectively. So not only could you be involved with new and exciting marketing techniques, but you could also use what you learn to move up within the industry. With several career paths to choose from – whether you want to move into management, analytics, product design, or anything else – there’s nowhere to go but up.