Introduction to Corporate Social Responsibility
- Learn how marketing techniques can improve social influence and market presence.
- Explore how brand activism can improve revenue, brand recognition and customer. loyalty.
- Review case studies on the most creative brand management practices in CSR.
- Discover why sustainability reporting is a critical consideration for any future-facing company.
- Learn all major Canadian and international stock markets tracking corporate sustainability.
- Get your company listed on a high-performing sustainability index.
- Explore CSR metrics and rating methodology used by Dow Jones and Morgan Stanley.
Corporate social Responsibility strategy setting
- Discover the project management basics behind the roll-out of a major CSR initiative.
- Design and communicate the CSR strategy for your organization.
- Develop projects that are tailored to your unique organizational strengths.
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